A border store in two languages, two currencies and same-day pickup
Priced in both currencies
Guaraní and real side by side on every product, with no calculator in between.
Reserve without paying
Choose online and pay when you collect in store — the way the border already shops.
Portuguese and Spanish
Both languages in the same structure, with service in whichever one walks in.
Overview
Casa Sarquis sells in Salto del Guairá to the people who cross the border: Brazilians who drive over and Paraguayans who live there. Each arrives with a different language and a different currency in mind. The online store had to speak both without making anyone convert anything in their head — and answer the question the counter already answered: is this here for me to collect today?
- Client
- Casa Sarquis
- Services
- Web design
- Web development
- E-commerce
- Integrations
- Technologies
- TypeScript
- Next.js
- React
- Vercel
- Google Analytics 4
The challenge
Salto del Guairá lives off the people who cross the bridge. Customers search from the Brazilian side, in Portuguese, thinking in reais, and collect on the Paraguayan side, where the label is in guaraníes. Between the search and the counter there was a gap: nobody knew what the purchase really cost, or whether the trip was worth it.
How we solved it
01/ 03
Two currencies on the label
Every price shows in guaraníes with the value in reais right underneath, on the same label. Nobody has to open a calculator to decide whether to drive over.
Reserve without paying
The order goes through the site or WhatsApp and is held until collection. People who cross a border do not pay before seeing the product.
Departments laid out like the shop
Vehículos infantiles, Mundo Bebé, Electrodomésticos, Juguetes — the same split the customer walks through on the floor.
Inside the project
What we delivered
- Online store in Portuguese and Spanish
- Guaraní pricing with conversion to reais
- Online reservation with in-store pickup
- Departments mirroring the shop floor
- Campaign and offer banners
- Ordering and support over WhatsApp
What is now standing
- An online store in two languages
- Prices in guaraní and in real
- Online reservation with in-store pickup
