Professional tools with own brands, a dark theme and an offer on the clock
A catalogue by application
Power, hand, measuring, safety — every rail carries its product count on the label.
Own line up front
DV and DV PRO get a brand page, not just a tag inside a filter.
Light and dark
The whole store in both themes, because tools get researched late at night too.
Overview
DV is a tool brand with twenty years behind it and a professional line, DV PRO, born seven years ago. The online store was the first time all of it appeared in one place: the catalogue, the brands, the shop floor and the history that holds up the price.
- Client
- DvShop
- Services
- Web design
- Web development
- E-commerce
- Integrations
- Technologies
- TypeScript
- Next.js
- React
- Vercel
- Google Analytics 4
The challenge
People buying tools already know the brand and the model. What they do not know is whether the shop has it, whether it is the professional line or the household one, and whether a shop they have never seen is worth trusting. A new store from a twenty-year-old group has to prove both on the same screen.
How we solved it
01/ 03
A category rail with counts
Every category shows how many products it holds before the click — no promising an empty aisle.
The brand as a page
DV, DV PRO, Alaukik and Mystic India each got their own page, with the line and what it promises.
The shop floor inside the site
Storefront, floor, service bench and counter photographed: someone who has never walked in can see where they are buying.
Inside the project
What we delivered
- Online store with a catalogue by application
- Brand pages for all four lines
- Light and dark themes
- Flash offer with a countdown
- Brand timeline and shop photography
- Prize-draw purchase campaign
What is now standing
- An online store with a catalogue by application
- Brand pages for DV and DV PRO
- Light and dark themes across the store
